Know your Market and Price Accordingly
Just two tips on pricing:
A. Start Low then go High.
People who pay very little for a product or service are more likely to give the product or service very high reviews. Starting out on Air BnB, reviews are EVERYTHING- reviews are so important they are practically worth paying for when you consider how many guests a handful of 5 star review lure in. (Point of note, you can ask for reviews but are prohibited from actually paying for them). Luring guests in with a very low nightly rate is a great way to get those critical first reviews.
Caveat: My experience was that the guests who booked at a lower price tended to show less respect for my home and leave my home less tidy, if I was starting from square one again I think I might be more particular about reservations I accepted at the low starting rates, checking, for example, that the guest had reviews from other hosts and wasn’t a new account.
Once you have a handful of great reviews, raise your nightly rate. In my experience, I could get the same number of bookings with a 30% higher nightly rate once I had 10+ five star reviews.
B. Know your Market
My air BnB was in the middle of nowhere, but once each fall that middle-of-nowhere became a hotel-hotspot when thousands of travelers converged for a religious conference of Vietnamese Catholics. I never knew until I became an air BnB host that hotels book a year in advance for this conference, and people frequently requested the dates for my AirBnB months in advance. Research your local events and adjust your price accordingly. Instead of $130 each night, I could take bookings for $300 each night during this festival, and only confirm a reservation that was for 3+ nights.
*cancellation fees – When pricing for an event, keep in mind cancellation fees. If you don’t have a penalty set for guests who cancel you can be left vulnerable if your guest cancels in the days before the event and you’re left without even a standard-rate booking. My WORST AirBnB experience occurred when my $300/night guest cancelled 8 days before the event and I scrambled to get a guest in last minute who ended up being a particularly difficult guest to accommodate.
Communicate with Guests Before, During, and After their Stay
The text of this document is outlined below. 1-3, 5-6, & 10-11 are helpful suggestions to get the best use out of the property (which showers can be used simultaneous, where extra bedding can be found, how to find a hidden light switch, etc). 7-8 are house rules about limited access areas, and 4 & 9 were added to help shape expectations. Obviously, I hoped no one encountered a spider or unexpected person on the property during their stay, but advising guests to possibly expect that, and explaining why I think probably helped maintain my 5 star rating.
|Welcome to Hawk Hill! Just a few notes to make your stay more comfortable:
Make yourself at home and enjoy your stay!
To get a super review from me on Air BnB, take care of the following as you leave:
Wifi Password is: 34622455
Good help is hard to find
Actually the, most challenging part of remotely managing my Air BnB was arranging cleaning between guests. In the year I operated my AirBnB I went through 3 different non-professional cleaners (friends I trusted, mostly moms with school age kids, who were interested in making extra money but ultimately found it too much on their plate for not enough money) and, after the third, turned to a professional cleaning service. If I started over in the remotely managing gig, I’d probably hire a professional from the start. Although about a 50% higher cost than hiring an independent contractor, using a commercial cleaning service provided a lot of peace of mind.
To help my cleaners, I created a custom checklist for cleaning my property, copied below.
Between AirBnB Guests: Cleaning Checklist
Strip beds that were slept in, gather towels, & start laundry.
Start dishwasher & clean kitchen as needed.
Spot clean bathrooms, floors, and anything that looks like it needs cleaned.
Tidy up if house left untidy.
Check refrigerator for abandoned food/take out containers & trash
Trash to trashcan (trashcan to curb on Sunday)
Check toilet paper reserves in each bathroom & paper towels in kitchen. (keeping stockpile locked in garage, but guests need access to 2-3 rolls of TP in each bathroom & 1 roll of kitchen paper towels on the holder & one extra roll under the sink)
Remake beds. Leave 1 set of clean & folded towels on each bed (2 sets on king size) (Set = bath towel, hand towel, washcloth)
Text me to know you’re done and the house is ready!
9. Lock it Up
Even if you’ve moved everything but the essentials out of your nightly rental property, you’ll want a space to store extra linens, cleaning supplies, toilet paper, and paper towels. I’m generally a trustworthy person and expect the same from others, but even I might be tempted to swipe a roll of toilet paper from an abundant stash left unlocked in an Air BnB- so lock that stuff up!
The simplest/cheapest option is to install a drawer lock on a large drawer or cabinet. This $5 part installed on an old freestanding wardrobe secured a location to me to store documents, art projects, and expensive kitchen gadgets during my year away. Depending on your available drawers and cabinets, it may not be enough space. In that case, a cheap exterior locking doorknob installed on an interior closet door provides a secure storage spot- just be sure if you lock a closet it’s not a closet a long-term guest would need (such as a bedroom closet).
For even more storage, if your property has an attached garage you can change the lock on the door connecting garage to house interior, and limit guest’s access to your garage (although this might affect the nightly rental fee you can justify charging). When I set up my remote Air BnB I actually flipped the existing doorknob so instead of the door being able to lock someone in the garage out of the house, the lock was then able to lock someone in the house out of the garage (thus letting anyone in the garage, i.e. cleaning professionals who had access to the garage door code, in as needed)
My Home’s (Now Retired) Air BnB Listing:
Hawk Hill- 3BD home in Joplin
Acreage and woods make this 1930’s home in the heart of Joplin feel like a world away. Big enough for family gatherings, convenient location for business in Joplin, & quiet enough for a personal or creative retreat. 3 Bedroom, 3 bath on 3 park-like fenced acres. This home has beds for 5 people, with additional sleeping options to accommodate 4 more (total of 9 adults)
3 stylish bedrooms accommodate up to 5 guests (1 king room, 1 double mattress room, and 1 room with 2 twin beds) with flexibility to sleep up to 8-10 people including 3 full size couches and a twin size mattress stowed in a closet. – Of interest to the artist/writer: property includes a perfect creative space: a well lit, quiet, sunny studio with tables of varying height, a comfortable sofa, and a comfortable writing desk and chair- with attached deck so you can move the creative process outdoors on a nice day.
Access to all unlocked areas of the home (several hall closest will remain locked) Outbuildings not included. Garage access not included at this time. Some food items may be available in kitchen, which you may help yourself to. Limited art supplies may be available in the studio, but plan to bring your own art supplies.
Located 500 yards off Joplin’s main thoroughfare, Rangeline Road, Hawk Hill seems miles away. The property is a historic farm, tucked back behind thick hedges, backed up to a golf course, and offers all the convenience of being in the middle of town with room to stretch out and relax. 5.9 miles from Joplin Airport, 4.9 miles from convention center, approximately 7 miles from both hospitals.
Other things to note
This historic farmhouse was built in the late 1920’s and the property has cycled through being operated as a vineyard and a riding stable in the years since. We’ve reestablished the original strain of grapes and planted an orchard since we purchased Hawk Hill in 2010. Note that there is currently no washing machine available.