I grew up in the world of craft shows and flea markets and never realized how many trade secrets I knew until I started my own flea market booth in my 30’s. In this post, I’m excited to share some of my flea market booth secrets with other sellers and vendors.
Note that most of this article applies more to unattended flea market booths in year-round flea markets with a storefront rather than pop-up events where the seller is present through the sale- but some tips are applicable to both flea market types.
The flea market tips in this article will help you refocus and boost profit through:
- Acquiring low-investment/high-demand inventory
- Boosting your sell-through rate
- Reducing theft and breakage
- Getting niche items sold fast
- Reducing display and booth-related costs
- & Increasing your overall profit margin.
You’ve made the plunge! You’ve invested in a flea market booth, maybe you’ve even got a few months of experience under your belt by cleaning out odds and ends. What next?
This article is about some of my creative solutions to the following questions:
- Where to source new flea market booth inventory?
- How to arrange a booth for maximum profit and minimum loss?
- How to reduce theft and breakage?
- How to get the really niche stuff sold?
1. Move Inventory through your booth faster by advertising on Craigslist
Most items in my both are common, priced under $20, or widely appealing- but when I place a specialty item in my booth (for example bicycle parts and horseback riding equipment) or when I stock a batch of similar items (like an entire vintage mason jar collection or stained-glass making supplies) I always post a corresponding ad on Craigslist, advertising the item(s) and directing the buyer to my flea market booth to purchase the item.
Pairing Craigslist with my flea market booth relieves me from the inconvenience (and, as a single woman, the creep factor) of meeting people to sell items through Craigslist. Instead, I can direct them to a third-party location with staff on hand to take their money. I pay booth fees and a percentage to my flea market facility anyway (11% at my flea market) so I was deliberate about using their services whenever possible to make my life easier. Using a booth as Craigslist go-between meant no-hassle scheduling or meeting a buyer or figuring out how to process their non-cash payments.
TIP: when posting your items on Craigslist, give specific instructions to locate your booth, eg “halfway back on the east wall” or “three booths up from the fitting room.”
2. Find Free Inventory to Keep your Flea Market Booth Stocked (aka Befriend Your Recycling Center)
[Edit, since originally pinning this article, I created an entire post on places to get free or almost-free flea market booth inventory for resale.] Re-using beats recycling every time. Most cities have at least one recycling center where people can drop off larger quantities of recyclables or bulkier items than a regular pickup can accommodate. In many cities, these recycling centers are open for self-service. With permission, you should be able to remove anything you find for free.
Making my medium-sized town’s Recycling Center a routine errand each week generally netted enough sell-able products to cover each month’s booth rental fee. On some trips I left with hands empty, sometimes with just a glass jug or pickle jar (low hanging fruit, but sell-able for $2-$5 apiece) or a handful of vintage books, but on a few lucky occasions I scored big! Some of my recycling center finds have included a collection of glassware I priced and resold for hundreds of dollars, a box of vintage toys worth $80, and a cache of old stationary and atlases.
The book selection at the recycling center almost always includes donations of old private book collections. I could grab these vintage books for free and sell them $2-$10, depending on condition, topic, and author.
3. Tips for Flea Market Booth Setup
Arranging your booth is important, and speaks to particular types of customers:
Styled Booth vs Stacked Booth
Some booth owners spend lots of time carefully arranging items in their booth into a curated scene. This appeals to an impulse-buying customer who sees a beautiful arrangement and will purchase pieces to own the style of the booth as much as the particular item. But personally, I believe it’s more profitable to arrange the booth in a way that compresses a lot of cool stuff into a smaller space.
This invites customers who enjoy the thrill of the search, bargain hunting, and imagining what they can create with your items. Here’s a little more about my compressed method, which uses my booth for maximum product storage and display:
TIP: Stalk your local Habitat for Humanity Restore for used shelving. The shelves in my booth were scored for $5-$10 each at a Habitat Restore, compared to $30+ new. When I left my booth after my move to Seattle, I even sold the shelves out of my booth for a profit!
Here’s how I structured the content of my booth for maximum attention and profit. You want to be sure that the most visible parts of your booth are exciting to a person walking past briskly, and that when they turn to look into your booth, the items at eye-level are flashy (and, optimally, great values). If you can catch the customer’s eye and convince them that even these things they don’t want look nice and are well priced, they are likely to stop and scan the rest of your booth for treasures.
4. Invest in a Bag Sealer
If you have one on hand, a Foodsaver can work great to permanently seal zip-top bags in a pinch, but if you expect to sell many small or loose items, a heat sealer will pay for itself in theft and damage prevention.
Delicate paper ephemera (like decks of cards or stationary), tiny collections (like fountain pen nibs or napkin rings), or low-value items that aren’t profitable to price individually can be grouped together and sealed in a permanently sealed bag. It won’t prevent theft, but it will help keep honest people honest and make small pieces just a little less tempting to steal.
TIP: Don’t waste time individually pricing items under $2 or so. Instead, group with like items, bag, and seal, pricing the bag at a group price.
A plastic sheath also makes paper or fragile items easy to price without damaging the finish and prevents wear and tear to original packaging by providing protection from the oils and dirt on hands that will pick up and examine the item.
TIP: For tiny, but higher value items, place the item in an 8×8″ bag or larger, place a piece of white cardboard cut to fit the bag behind the item, write your price on the bag, then seal with a heat sealer. Doing this makes your item visible, harder to steal without being noticed, and easier to display in your booth.
This heat sealer on Amazon is my go-to for small projects and before I moved to Seattle I kept one in my shop and one in my garage for organization!
DON’T: take the time to price items that are tiny and/or low value
DO: use a heat sealer to group small items together
This reduces time spent pricing and reduces the risk of small items being shoplifted.
5. Locate Sources for Low Investment Inventory
Thrifting, Auctions, and Garage Sales are standard sources for procuring booth inventory, but one of the most lucrative sources I located was my city’s Habitat for Humanity ReStore and the neighboring city’s Habitat ReStore. (Under different management, the ReStore in the next city over consistently had lower prices and higher turnover, leading me to suspect not all ReStores are equal.)
There are certain items I have learned to look for when I visit the ReStore: chandeliers, small furniture, and vintage frames. Occasionally, I discover great deals on unexpected and easily resellable items, like this pallet of dress forms that were $15-$20 each and resold in my booth for $40-$50.
6. Reselling Chandeliers
Deserving of a heading all its own, chandeliers were so profitable for me that I consistently hunted for them at the ReStore and thrift shops. Sometimes I resold as-is, but often (i.e. if they were that horrible shade of 80’s polished brass) I added a coat of paint. I found that if I spent a few bucks and five minutes converting chandeliers to a plug-in-swag style lamp, I could get an extra $10 or so for my chandeliers in my flea market booth. (See the link for instructions on converting a chandelier to a lamp.)
DISPLAYING CHANDELIERS: to sell chandeliers in your booth you’ll need a safe way to display that’s secure but still allows a customer to remove & purchase. I recommend a bracket made for hanging plants. Screw this sturdy bracket into a stud behind the wall of your flea market booth and hang the chandelier from the hook at the end. I like these brackets because while flat shelf brackets can allow the chandelier to slip off if mishandled, this hooked type can hold it securely and far enough from the wall that it hangs naturally.
Be sure to hang lights at a height so an average height person can remove the chandelier for purchase and easily put it back if they choose to pass.
Clear pricing prevents touching (and breakage)
Use GIANT price tags and a sharpie to price hanging items such as chandeliers. Make sure the price is on both sides of the tag and clearly visible.
7. Don’t overinvest time in prep, pricing, and fussing over your flea market booth
I know many vendors who are regimented about regularly adding inventory, rearranging their booth, and cleaning, however, my life situation allowed me to experiment with a different method:
After a few years of fun in my flea market booth, In August 2015 I decided to move to Seattle for graduate school. The following year involved trips back to the area about every 3 months. During my visits to the area, I would spend time pricing and reloading my flea market booth. My goal became this: simply stuff the booth as full as it could possibly get before leaving, and then forget about it until my next visit months later when I would pick up my checks, clean the nearly-empty booth, lower the price on remaining items, and reload the booth to overflowing all over again.
The result? SUCCESS. I might have sold a bit more by regularly reorganizing and refreshing, but when time is money, it’s nice to know that a flea market booth can be profitable even if you can only give attention to it a few days in a year.
My life transition from a 3,000 square foot house to 280 square foot apartment provided plenty of inventory and, frankly, a very low-stress way to part with my possessions slowly. Eventually, my remaining belongings sold estate-sale style when my Missouri home sold, but by the time of the sale I’d already reduced the contents of the house by about 40%, getting much better prices on my stuff than the final estate sale netted.
Coming back to a sad & empty flea market booth was normal:but with reorganization and refilling, it was full and ready to leave in 24 hours:
8. Create Pricing Interest
The general rule of retail is to make pricing abundantly clear, but I’m convinced that a person who shops at flea markets does so because they love the particular sort of hunting involved in flea marketing.
To that end, instead of a booth-wide discount, which would discount things I wasn’t ready to cut the price on, I color-coded. When I was ready to discount something, I’d staple a new bright gold tag to the old tag. The gold tags became like easter eggs as customers scanned my flea market booth looking for the gold tags (in the process giving a closer look to my entire booth and all the items that were not discounted).
9. Experiment with Low-Investment Rehabs
Refinishing furniture is great if you’ve got lots of time and a high tolerance for the tedious work of stripping, painting, and distressing. In reality, lots of people comb flea markets for pieces that DON’T look refinished. A rich patina and signs of age can be highly sought after. One of my secret weapons is Kramer’s Antique Improver. Expensive, but stretching a long way, it’s an oil-based solution that you rub onto the surface of wood or metal. Without any elbow grease, it dramatically transforms a finish. Using this, I had good luck rehabbing a piece to ready-to-sell condition in a few minutes instead of a few hours.
I love picking old wood junk out of trash heaps and barn clean-outs, running them through the dishwasher (yes, even small to medium size wood items!) then applying this “Antique Improver” and watching the piece come back to life. For 5-10 minutes of my time, I could boost the resale price of a basic old wooden box from $5 to $30, and the result was even better on furniture. “Feed-N-Wax” which I demonstrate this method on in another post, is a similar product for a lower price (But after using both, I think Feed N Way takes more elbow grease and more product to get the same result.)
These 9 tips made my flea market booth a big success, making each and every month profitable. My booth profits helped keep my own home decor shopping fun and no-guilt since I knew that I could justify buying something new for my own home with the knowledge that whatever in my house it replaced I could take to my booth and resell.
What about you? Have you taken a dip in the waters of owning a flea market booth? What are your tips for finding new inventory and boosting profits? Pin it now to find it later: